The Person Behind AtelierTati

Most of the founders I work with come to me in one of two states. Some already have something valuable — services, pricing, a process that works — but it’s scattered and hard to follow. Others have only a feeling, an image in their head that hasn’t found its shape yet.

My job is to listen first, then organize. I think of it like tidying a room: some things go in a closet you don’t see, others behind a glass door where they’re meant to be found — and it’s all tied together with one coherent palette, so you can find toiletries in the bathroom and a game console in the living room without thinking twice.

To me, design isn’t decoration — it’s understanding what someone needs to see first, in what order, and building a structure that gets them there. That’s just as true for a logo and color palette as it is for a website’s navigation.